Innovation Challenge


To celebrate the exciting innovation and development that takes place in our industry, we are inviting exhibitors to take part in the SDUK Innovation Challenge. Entries will be showcased to visitors in a dedicated gallery area on the exhibition floor. Visitors will be invited to vote for their favourite innovation during the show. Shortlisted participants will be judged by our panel of experts and winners will be announced at the show on day 3.

Benefits of entering/winning

  • Dedicated Innovation Challenge page on featuring the profiles of participating exhibitors. All dedicated promotion will link to this page in the run up to the show
  • E-newsletter featuring the Challenge sent to full, prospective visitor database of approx.15,000
  • Participants to receive bespoke marketing banners to promote involvement
  • Social media campaign around the Innovation Challenge across Instagram, Facebook, LinkedIn and Twitter, reaching a combined following of 13,500
  • Twitter @ mention of Challenge participants
  • Challenge feature in PR piece distributed to press before the show
  • Challenge feature in printed newsletter sent to a select visitor database of approx. 10,000
  • Logo/branding in Innovation Challenge area of the show
  • Feature in event guide distributed at the show

Winners receive:

  • SDUK Innovation Challenge winner banners
  • Presentation ceremony at the show
  • Post-show mention on social media and webpage
  • Year long presence on the website
  • Enhanced profile in dedicated e-shot post-show
  • Possible mention in post-show reviews

Exhibit to take part in the Innovation Challenge

T: 01342 332041