Sign & Digital explains

Sign & Digital explains is where you will find useful videos and articles on a range of industry topics. Whether you are a novice or a pro, Sign & Digital explains will provide you with insight, advice and some helpful tips and tricks!

sign & digital explains: downloadable guides and videos

NEW! Guide to Personalisation

NEW! Guide to Personalisation

Guide to personalisation

This guide to the personalised gifts market includes getting started in personalisation, planning, e-commerce, design templates and the pitfalls of personalisation, as well as some interesting case studies.


NEW! Wide-format flatbed printing

NEW! Wide-format flatbed printing

Wide-Format Flatbed Printing

This advanced guide to wide-format flatbed printing includes becoming a specialist in the field, market opportunities, finishing, maximising your investment and advice from the experts.


NEW! Guide to digital signage

NEW! Guide to digital signage

Front cover

This beginners guide to Digital Signage includes the fundamentals, the key technology trends, market opportunities, views from the experts and looking to the future. 


Guide to commercial print

Guide to commercial print

Commercial Print Front Cover

Find out what business opportunities exist in Commercial Print for the sign-maker, including the fundamentals, pros and cons of outsourcing, and information on getting started with light-productivity and scaling up with mid-productivity print and finishing.


Guide to getting into wide format

Guide to getting into wide format

Getting into Wide Format Front Cover

Find out what wide-format printing is all about, the opportunities that it offers to new sector entrants, and the most important trends that experienced sector professionals need to get in front of



Guide to surface graphics

Guide to surface graphics

Surface Graphics Front Cover

Find out what surface graphics is all about; the applications, the market, barriers to entry, where to find images, fitting the graphics and much much more! 




Guide to vehicle wrapping

Guide to vehicle wrapping

Vehicle wrapping front cover

Find out about getting started with vehicle wrapping, the material involved, adding graphics, training courses, vehicle wrapping and  the law and much more!





Dye sublimation & heat transfer print

Dye sublimation & heat transfer print

Dye Sub front cover

Find out what dye sublimation is, how you get started, what you can print, its limitations and much more in our comprehensive guide from start up to specialisation...



sign & digital articles

  • Kapow Network’s Chris Rushton writes for Sign & Digital UK about why he’s poacher
    turned gamekeeper and says there’s no reason why attendees to the show can’t join in on
    the action.
  • Plastic fantastic PVC vinyl is actually a fantastic material that does exactly what we want it to do. We can print on it; cut it; sew it; glue it; punch holes in it; shape it; heat it; and wrap cars w ...
  • A better reality

    08 Jan 2019

    Colin Gillman looks into how augmented reality is opening up a world of possibilities for print service providers.

  • What could be a better way to promote your sign and display company’s large format 3D printing capabilities than to have a full-sized African elephant’s head bursting out of the side of your building?
  • If you are thinking about investing in your first wide format printer you should have a clear idea about the type of work you want it to produce, and this will be determined by the type of inkjet ink that your printer of choice uses. Once you have identified what sort of applications you are looking to produce, the printer will pretty much choose itself.

  • Fashion is big business. Last year it employed some 890,000 people and contributed more than £32 billion to the UK’s GDP, and fresh young designers are now beginning to embrace digital inkjet printing technology to create stunning fashion collections.
  • A management information system (MIS) is a computerised information system used for decision-making, and for the coordination, control, analysis, and visualisation of information in a company. The ultimate goal of the use of a management information system is to increase the value and profits of the business.

    Colin Gilman finds out more in this beginners guide...

  • British textiles: a resurgence?

    16 Aug 2018 Ben Hargreaves

    It seems the British textiles industry is experiencing an unexpected, but welcome, resurgence. Ben Hargreaves finds out more...

  • We talk to Brian Griver of Griver Design and Frazer Chesterman of FM Brooks, on how the creative partnership between designers and their trusted print suppliers can help deliver passion in projects.

  • The rise of the 'hybrid' store: opportunities for rethinking approaches to signage and wayfinding

    19 Apr 2018 Jamie O'Donnell, Creative Director, The Shopper Agency

    Many practitioners will tell you that retail is moving away from its transactional nature and heading towards lifestyle and experience driven formats. This is fine in principle, but today’s challenge in retail is how we make those experiences relevant to what the shopper desires, not just to be achingly cool or blindingly shiny.

  • Chris Green from Antalis Visual Communications gives us the lowdown on three of the most innovative products on the market

  • Here at Interaction we know that an office often acts as a showcase for your business; it’s a great opportunity to reinforce your brand message and your company’s philosophy – whether that revolves around creativity, hard work, professionalism, or all of these aspects combined.

  • In the second of our two part series on what signmakers and creatives need from each other, we asked Andy Mudd from Signs2Signs to explain what designers can do to ensure a slick sign making process.

  • From innovative wall graphics to quirky images, we show you how clever signage can give your brand millennial appeal

  • From banners to business cards, marketing expert Robin Sturmey gives his brilliant branding tips

  • Designer Gurvinder Khurana explains how you can turn a bland office into an inspiring space

  • James Jarvis, from Antalis, tells us how he sees the print industry evolving in the months ahead. 

  • Print is about so much more than headed paper and flyers. Supercharge your brand and get noticed, with these creative, cost effective ideas.

  • We’ve been chatting to a few designers we know about what keeps them up at night when designing or pitching new signage for a client.

  • From spectacular murals to high impact vinyl stickers and affordable statement art, modern print advances are giving us unique ways to make a style statement.

  • Not so long ago a lot of people were saying that the physical store was dead. Now the conversation has turned to the spate of store openings by previously online-only brands. Clearly the store is still an important part of the retail mix – both in terms of sales and brand marketing.

  • From carnival letter lights to nostalgic neon-style designs, illuminated signage gives your brand the wow factor. With modern technology and LED advances, the possibilities are infinite. Here’s how to get your business into the spotlight…

  • From customised gifts to bespoke Marmite jars, printing advances have brought about an explosion of personalised merchandise.

  • We asked the Shop and Display Equipment Association to give us their advice on how to make the most of store environments to drive sales.
    SDEA has a vast array of suppliers and manufacturers who between them can offer you literally thousands of innovative and exciting products and services

  • In the second of our two-part ‘back to basics’ guide for creatives, we offer some top tips for designing a sign that gets its message across, swiftly, clearly and with personality for that ‘wow’ factor...
  • Designing signage and way-finding is an art form in its own right. Which is why it’s never too late to go back to basics. We have canvassed some of our sign-making friends for their top advice for creatives about to embark on a signage project.

Watch our sign & digital explains videos from the 2018 show

Surface Decor Highlights

Textile Printing Highlights

Day one

Wide Format Highlights

Promotional Printing Highlights

Textile Printing Highlights

Day two

Vehicle Wrapping Highlights

Watch our panel debate videos from the 2018 show

The Future of the industry Highlights

Running a successful business Highlights

Featured exhibitors

  • Canon Interview

    13 Mar 2019
    We interview Neil McMinn, Head of Sales, UK and Ireland, Display Graphic Systems at Canon UK to find out where he sees the greatest opportunities and growth markets for the future. 1. Where do you see ...
  • Award Crafters

    16 Aug 2018
    With heritage dating back to the Korean War, the signs supplied by Romford’s Award Crafters have proved as durable in the marketplace as the rugged, anodised aluminium signage technology itself. Found ...
  • How did you get started in the Sign & Graphics industry? Both myself and my business partner Ian have worked in the Textile industry pretty much all of our working lives, personally I started at 16 ye ...

Sign Making

Digital Printing

Display solutions

Design & Creative



Watch highlights from 2018

Take a look at the highlights from Sign & Digital UK 2018.

Watch the highlights video




With more confirmed big brand product launches than at any of the last 5 shows - Sign and Digital UK 2019 is the only UK event to showcase the very latest products from across the signage, print, display, decor and design sectors!

FREE to attend, with hundreds of exhibitors and a host of NEW features including  HEXIS Battle Wrap Contest, Live Demonstrations, and the new look Signmakers Workshop, Sign & Digital UK 2019 is not to be missed!