24 - 26 April 2018
Halls 17 - 18
NEC, Birmingham

Sign & Digital UK logo


Sign & Digital explains is where you will find useful articles and downloadable guides on a range of industry topics. Whether you are a novice or a pro, Sign & Digital explains will provide you with insight, advice and some helpful tips and tricks!

Downloadable Guides

Surface Graphics Front Cover  

A Guide to Surface Graphics

Find out what surface graphics is all about; the applications, the market, barriers to entry, where to find images, fitting the graphics and much much more!

Download the free guide

Vehicle Wrapping Front Cover


A Guide to Vehicle Wrapping 

Find out about getting started with vehicle wrapping, the material involved, adding graphics, training courses, vehicle wrapping and  the law and much more!

Download the free guide

Wide Format Front cover  

Wide Format Digital Textile Printing

Find out about textile printing inks, market opportunities, finding the right materials supplier, what you need to know about finishing and fixing and much more!

Download free guide

Dye Sub Front Cover  

Dye Sublimation and Heat Transfer Print

Find out what dye sublimation is, how you get started, what you can print, its limitations and much more in our comprehensive guide from start up to specialisation...

Download free guide


Sign & Digital Creative

  • We talk to Brian Griver of Griver Design and Frazer Chesterman of FM Brooks, on how the creative partnership between designers and their trusted print suppliers can help deliver passion in projects.

  • The rise of the 'hybrid' store: opportunities for rethinking approaches to signage and wayfinding

    19 Apr 2018 Jamie O'Donnell, Creative Director, The Shopper Agency

    Many practitioners will tell you that retail is moving away from its transactional nature and heading towards lifestyle and experience driven formats. This is fine in principle, but today’s challenge in retail is how we make those experiences relevant to what the shopper desires, not just to be achingly cool or blindingly shiny.

  • Chris Green from Antalis Visual Communications gives us the lowdown on three of the most innovative products on the market

  • Here at Interaction we know that an office often acts as a showcase for your business; it’s a great opportunity to reinforce your brand message and your company’s philosophy – whether that revolves around creativity, hard work, professionalism, or all of these aspects combined.

  • In the second of our two part series on what signmakers and creatives need from each other, we asked Andy Mudd from Signs2Signs to explain what designers can do to ensure a slick sign making process.

  • From innovative wall graphics to quirky images, we show you how clever signage can give your brand millennial appeal

  • Designer Gurvinder Khurana explains how you can turn a bland office into an inspiring space

  • James Jarvis, from Antalis, tells us how he sees the print industry evolving in the months ahead. 

  • Print is about so much more than headed paper and flyers. Supercharge your brand and get noticed, with these creative, cost effective ideas.

  • We’ve been chatting to a few designers we know about what keeps them up at night when designing or pitching new signage for a client.

  • It’s Christmas and the now traditional, eagerly-awaited blockbuster advertisements have hit our TV screens – and they don’t disappoint. From Paddington Bear to X-Factor stars’ fantastical fashion journey and from Moz to cartoon carrots and Christmas feasts, stories abound.

  • ‘Tis the season to be jolly! While the white stuff falls from the sky and families stagger from store to store, choosing gifts for loved ones near and far, getting something for the form teacher and sorting out the secret Santa, retail elves are hard at work helping to make that stressful time just a little easier.

  • From customised gifts to bespoke Marmite jars, printing advances have brought about an explosion of personalised merchandise.

  • From carnival letter lights to nostalgic neon-style designs, illuminated signage gives your brand the wow factor. With modern technology and LED advances, the possibilities are infinite. Here’s how to get your business into the spotlight…

  • We asked the Shop and Display Equipment Association to give us their advice on how to make the most of store environments to drive sales.
    SDEA has a vast array of suppliers and manufacturers who between them can offer you literally thousands of innovative and exciting products and services

  • Designing signage and way-finding is an art form in its own right. Which is why it’s never too late to go back to basics. We have canvassed some of our sign-making friends for their top advice for creatives about to embark on a signage project.

Featured Exhibitors

  • What trends has Canon identified in the visual communications sector?  The consumer’s experience of print has been made more valuable than it has ever been – and much of that is thanks to the power of ...
  • Established since 1996, Hybrid’s commitment to providing the very highest standards of customer service is coupled to a market-leading product portfolio of cutting edge solutions for the sign and grap ...
  • How did you get started in the Sign & Graphics industry? Both myself and my business partner Ian have worked in the Textile industry pretty much all of our working lives, personally I started at 16 ye ...
  • What does InkTec do? Interestingly, despite how InkTec are known in the UK and Europe, we actually started out over 25 years ago doing ink for desk-top inkjet printers. A far cry from what we actually ...
  • How did you come into your role as Academy and Creative Centre Manager? When I was at university I studied product design and innovation in Bristol and I knew I wanted to do something graphics or crea ...
  • The world of signage is constantly changing with innovative niche ideas and designs at the forefront. At Spandex, we work with some of the most innovative brands and frequently on imaginative ideas fo ...
  • Jim Nicol: The man with the magic touch

    01 Nov 2017 The Magic Touch
    What is dye sublimation/heat transfer printing? Dye sublimation printing is a quick and inexpensive method of producing personalised bespoke items where the minimum order is one.  You take an image an ...
  • How did you get started in the sign trade? I started out in recruitment, so nothing to do with the sign trade at all. I went through various jobs after I left school and tried different things before ...

Show Partners

Sign Making



Digital printing

Digital printing

Display Solutions

Display solutions


Interior Décor

Design & Creative

Design & Creative



Sign up for the newsletter

Receive updates and news in the run up to the 2019 show.