The Printer and Designer partnership: Getting creative with print
Brian Griver’s career spans a range of design disciplines and projects, across brand, environmental, digital and print, working with clients as diverse as the indie rock band Florence + The Machine and luxury interior design studio Goddard Littlefair Interior and Architecture.
Brian’s work with clients is “incredibly exciting and inspiring” when he is able to apply the details of graphic language with a range of print materials and techniques. His main design focus is creating brands, brand development and brand experience for events and retail. He uses a wide range of print from large scale environmental graphics, lighting, sound, film and web, to the smaller scale promotional print, carrying the brand message across the media.
Frazer Chesterman is former Managing Director for the FESPA, the Trade Association for Speciality Print in the wide format sector, responsible for running shows in Asia, USA and Europe. He has a wealth of research and knowledge on developments in print, in various market sectors, and is regularly called upon to speak on digital print in particular on décor, POS and packaging.
Frazer and Brian share a passion for creativity in design and use of print to create that ‘wow’ factor for clients, using new tactile materials, print methods, light installations, sound and even smell to heighten brand experience.
As Brian says, “I think clients are now craving new ways to be part of the physical world. For example Goddard Littlefair is a luxury interior design studio, working on multi-award winning hotel, hospitality and spa projects around the world. Their brand needed to reflect their ethos which is all about combining aesthetic perfectionism and boundless curiosity. Therefore all print communications created needed to reflect these qualities by exploring print techniques, materials and branding.”
Frazer agrees, “Print offers exciting new opportunities for designers when creating environments whether for office, home, retail or bars. The ability to print on different materials, creating a unique interior décor with a surface that feels and looks good, is an exciting development for designers, and gives printers further opportunities to offer new solutions to clients and potential entry into new marketplaces.”
In order to do this, printers and designers need to build a close relationship, based on trust and willingness to explore new materials and techniques. Brian works mainly with three specialist print suppliers, but “would be open to work with new suppliers who were willing to do tests and experiment with new materials, techniques and invite me into their workshops to show me around. It is very important to build this connection.”
Frazer agrees, “It is important for digital printers to excite the designer, inspire the brand and showcase the possibilities for the end-user. The opportunities to build great relationships and develop fantastic work are out there for the bold and expert printer to show what is possible with digital print.”
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