Industry Insights

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  • Everywhere you look in the printing industry you will find somebody telling you it’s never been so easy to get into digital textile printing and in doing so you will reap huge profits and great rewards while at the same time saving the planet because textiles are a sustainable and biodegradable material.

  • Whichever way we look at the world of business today, the impact we are all having on the environment has to be a major consideration. 

  • 2019 saw Premier Paper’s Premier Graphics Division make its debut at Sign & Digital UK (SDUK) and it did so with the full red-carpet treatment. It’s not often visitors to the NEC can come face to face with a Storm Trooper or Marilyn Monroe, but Premier’s ‘Film Premiere’ theme made this happen and created a memorable experience for everyone attending the show.
  • In the second of our two-part ‘back to basics’ guide for creatives, we offer some top tips for designing a sign that gets its message across, swiftly, clearly and with personality for that ‘wow’ factor...
  • Designing signage and way-finding is an art form in its own right. Which is why it’s never too late to go back to basics. We have canvassed some of our sign-making friends for their top advice for creatives about to embark on a signage project.
  • We asked the Shop and Display Equipment Association to give us their advice on how to make the most of store environments to drive sales.
    SDEA has a vast array of suppliers and manufacturers who between them can offer you literally thousands of innovative and exciting products and services

  • From carnival letter lights to nostalgic neon-style designs, illuminated signage gives your brand the wow factor. With modern technology and LED advances, the possibilities are infinite. Here’s how to get your business into the spotlight…

  • From customised gifts to bespoke Marmite jars, printing advances have brought about an explosion of personalised merchandise.

  • From spectacular murals to high impact vinyl stickers and affordable statement art, modern print advances are giving us unique ways to make a style statement.

  • Not so long ago a lot of people were saying that the physical store was dead. Now the conversation has turned to the spate of store openings by previously online-only brands. Clearly the store is still an important part of the retail mix – both in terms of sales and brand marketing.

  • We’ve been chatting to a few designers we know about what keeps them up at night when designing or pitching new signage for a client.

  • Print is about so much more than headed paper and flyers. Supercharge your brand and get noticed, with these creative, cost effective ideas.

  • James Jarvis, from Antalis, tells us how he sees the print industry evolving in the months ahead. 

  • Designer Gurvinder Khurana explains how you can turn a bland office into an inspiring space

  • From banners to business cards, marketing expert Robin Sturmey gives his brilliant branding tips

  • From innovative wall graphics to quirky images, we show you how clever signage can give your brand millennial appeal

  • In the second of our two part series on what signmakers and creatives need from each other, we asked Andy Mudd from Signs2Signs to explain what designers can do to ensure a slick sign making process.

  • Here at Interaction we know that an office often acts as a showcase for your business; it’s a great opportunity to reinforce your brand message and your company’s philosophy – whether that revolves around creativity, hard work, professionalism, or all of these aspects combined.

  • Chris Green from Antalis Visual Communications gives us the lowdown on three of the most innovative products on the market

  • The rise of the 'hybrid' store: opportunities for rethinking approaches to signage and wayfinding

    06 Aug 2019 Jamie O'Donnell, Creative Director, The Shopper Agency

    Many practitioners will tell you that retail is moving away from its transactional nature and heading towards lifestyle and experience driven formats. This is fine in principle, but today’s challenge in retail is how we make those experiences relevant to what the shopper desires, not just to be achingly cool or blindingly shiny.