Stretching technologies in Signage in 2018: Spandex speaks
In the first of our blog series in which we ask industry experts for their advice, predictions and get the lowdown on all things #Sign and #Digital; we speak to Ben Scammell, Aftermarket Sales Manager from Spandex on the world of signage and the three areas he believes will be key in 2018.
The world of signage is constantly changing with innovative niche ideas and designs at the forefront. At Spandex, we work with some of the most innovative brands and frequently on imaginative ideas for their customers. Here are the three key changes we expect to see more in 2018:
Refurbishment – is not just for houses
This is a growing part of our business and we are using a range of sophisticated materials from innovative suppliers such as 3M, Avery Dennison and others. 3M’s Di-Noc architectural films can transform a run-down door into a state of the art, piece of work, for example. In this way, our customers have breathed life back into numerous pieces of furniture as well as high end yacht and hotel refurbishments.
Textiles – feel the difference
Previously, many sign-making businesses were unable to break into this market due to the need for super-wide format printers (3.2metres+) or expensive dye sublimation printers.
However, recent developments including the launch of our new range of ImagePerfect™ textiles, available from 1067mm all the way up to the super-wide sizes, have made the market more accessible. Signage companies now have the ability to use these materials in conjunction with their existing inkjet printers using solvent, latex and UV ink technology in order to create outstanding textile prints for numerous applications
How much can you actually do with textiles? Well, it turns out, a lot! From creating bean bags and cushions, to artwork and stand displays, the diverse world of textiles in signage has arrived.
Window films – hint at what’s inside
Customers are starting to see the benefits that a simple frosted vinyl can make to the aesthetic appeal within retail or office environments, and more. Signage incorporating window and/or glass work has notoriously been considered a tricky substrate to work with. We have created a handful of window films incorporating PerfectApply™ technology to make even the hardest glass applications, that much easier.
Providing customers the option to be able to print on a range of window films, including a classic frosted appearance or an on-trend sparkly face film, is another fantastic way to achieve diverse applications that really make the signage ‘pop’.
Spandex is one of the world’s leading brands for graphic solutions and celebrated its 40th Anniversary in 2016. Headquartered in Switzerland, it operates globally providing complete solutions for businesses that produce signs and displays, digital prints, speciality graphics, vehicle wraps and many other forms of visual communication.
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