Innovation in wayfinding and directional signage

12:00 - 13:30


Creative Theatre

Navigation from place to place is an integral part of everyday life, replying on the relationship between the built environment and the directional information available. What we see, why we see it and what we do with this information will influence our experiences. This seminar will explore signage design and how wayfinding works in practice, through the use of case studies it will explore how signage design and typography can create a clear and concise wayfinding structure.

Chair: Sian Kelly, The Sign Design Society

Case study: Shopping Centre Wayfinding that Captures the Personality of the Brand
Speaker: Sean Brereton, creative director, The Velvet Principle

Presentation available for download

Sean Brereton front

Case study: How to effectively mix digital and physical wayfinding across a university Site
Get ahead faster, an energetic talk by Sander Baumann about how to effectively mix digital and physical wayfinding across a university site.
Speaker: Sander Baumann, CEO and Founder, Designworkplan

Case study: Qibla – Mecca Smart Wayfinding System
Speaker: Joan Zalacain, Director, Zalacain Wayfinding

Case study: How proper wayfinding contributes to the healing environment of a hospital
Speaker: Aad Kalkman, Business Director, Mijksenaar Wayfinding Expert

Speakers

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