Creative Theatre

New for 2017, the seminars in this theatre will focus on topics for visitors from the graphics and display industries.

 

Agenda: Tuesday 28th March

12:00 - 13:30

Creative solutions with digital (LED) signage

As customers needs evolve and the cost of digital displays drops digital signage is becoming a fast growing sector within the marketplace. This seminar will explore the latest creative and technological approaches to digital signage, offering an insight to those seeking to diversify their services. Chaired by: Danny Adamson, Group Managing Director, Stocksigns Taking signage into the 21st Century Danny...
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Speakers

14:00 - 15:30

Exploring interior decor

As customers demand new and exciting products this case study led seminar explores the practical applications for interior decorations and wall graphics. This session will examine best practice approaches to working with the customer from the brief to design, production and installation, and will provide an understanding of the viability and business case for these solutions. Chair: Frazer Chesterman, Co-Founder,...
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Speakers

16:00 - 16:30

Future materials: Creative, Cool and Commercial

This session will take a look at examples of innovative applications/processes and products that can make the difference between you and the competition. Why is it important to be creative or “cool” whilst maintaining commercial viability. Joe’s 3 Cs  – A Look at Creative, Cool and Commercial Applications and Technologies/Materials Speaker: Joe Wigzell, Academy and Creative Centre Manager, Roland DG...
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Speaker

  • Joe Wigzell_ONLINEJoe Wigzell academy and creative centre manager - Roland DG

Agenda: Wednesday 29th March

11:00 - 11:30

Latest trends: understanding customer expectations and experience in retail

Exploring the latest thinking around customer expectations and creating a customer experience in a retail setting. This talk will examine the latest trends influencing creative solutions; how to enhance customer experience and the customer journey and how to design retail branding and interiors which engage, inspire and delight customers.

Speaker

12:00 - 13:30

Creative retail signage solutions

This seminar will explore how trends can be translated into cutting edge branding and design to maximise customer experience in varying retail settings and to create inspiring signage and display solutions. Chair: Michael Gietzen, Managing Director, Identity Group BSGA Award Winner Case Study: Exterior signage at Eurotunnel terminal Speaker: Michael Gietzen, Managing Director, Identity Group BSGA Award Winner Case Study:...
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Speakers

  • michael-gietzen-photo2017Michael Gietzen managing director - Identity Signage & Printing part of the Identity Group
  • David FaggDavid Fagg Sales & Marketing Director - John Anthony Signs
14:00 - 14:30

Dos and don’ts of colour management

Presented by Colour Management Expert Jan Edgecombe, this workshop will outline the importance of Colour Management, lighting, RIP Profiles, calibrating and profiling your monitor. The benefits this can bring, include consistency, repeatability, workload balance i.e. different machines same print, reduced ink costs and happier customers. There will be a host of key tips to save you valuable time and money...
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Speakers

15:00 - 15:45

Understanding the benefits of Variable Data Printing

CorelDraw can tackle the largest of printing jobs with ease. In this session we will be demonstrating the workflow for creating VDP files in CorelDraw. Variable data gives you the ability to create a base design file with variable fields within it, for incremental or changing information. We will be creating company ID cards (including text and images), team logos...
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Speakers

Agenda: Thursday 30th March

11:00 - 11:30

Understanding the art and science of wayfinding

This talk will explore the thinking behind effective wayfinding design, how this design educates and communicates with users, and how to deliver strategies which embed the personality of a brand.  

Speaker

12:00 - 13:30

Innovation in wayfinding and directional signage

Navigation from place to place is an integral part of everyday life, replying on the relationship between the built environment and the directional information available. What we see, why we see it and what we do with this information will influence our experiences. This seminar will explore signage design and how wayfinding works in practice, through the use of case...
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Speakers

14:00 - 15:00

Creating effective advertising and branding opportunities with wrapping

Wrapping allows a company to cover and transform a range of vehicles and other surfaces with large vinyl sheets, creating attractive advertising and branding opportunities. These wraps allow companies cost effective, flexible, temporary or permanent solutions often required by a fast moving brand. This session will explore contrasting creative approaches to wrapping vehicles and surfaces.   Chair: Dan Lockley, Business...
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Speakers